Bjarne Melgaard's The Casual Pleasure of Disappointment
Bjarne Melgaard
Red Bull Arts
Location
New York, NY
Area
7,360 FT² / 683 M²
Year
2017
Andre Herrero
Adam Charlap Hyman
Alexander Charlap Hyman
Images
Andre Herrero
For artist Bjarne Melgaard’s project coinciding with New York Fashion Week, The Casual Pleasure of Disappointment, Charlap Hyman & Herrero designed a multi-level department store-like setting. Produced in collaboration with creative director Babak Radboy at Red Bull Arts New York, the month-long exhibition was a dystopian gesamkunstwerk. In CHH's Hadean version of a shopping mall, a multitude of distorted mannequins styled by Avena Gallagher debuted Melgaard’s eponymous clothing line, while Gavin Brown’s enterprise featured jewelry by Bjørg Nordli-Mathisen.