"In Melgaard’s total-installation, the horrors of branding manifests as a kind of post-apocalyptic retail environment (returning, in a way, to the building’s original form as a Barneys Co-op): a grim, dimly-lit ruin of a luxury department store filled with broken advertising lightboxes, dead mall plants and massacred mannequins dressed in bespoke trash-fashion courtesy of the artist’s meta-brand MELGAARD."