UNDEFEATED Chapter Store
Client
UNDEFEATED
Location
New York, NY
Area
5,300 FT² / 492 M²
Year
2023
Images
Andre Herrero

CHH designed the New York City Chapter Store for UNDEFEATED, located in Nolita. The 5,300 square-foot space features a layered palette of black Venetian plaster walls, matte black Richlite display and seating millwork, stainless steel shelves, translucent 3Form resin panels, overdyed black canvas upholstery, and a custom green carpet. A series of vertical fins abstract the space, at times concealing and revealing the expansive array of sneakers on display. The organization of the store is meant to serve a range of customers, from committed followers who line up for product drops, to casual browsers, to people who come to hang out as much as shop. A composition of volumetric merchandising plinths and seating elements ground the store, leaning into the sunken quality of space. A grid of planar light fixtures is suspended from the ceiling, creating a graphic, illuminated field that contrasts with the dark material palette.

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