Publication
The Architect's Newspaper
Title
Now (Virtually) Open
"While most of Italy was in lockdown, the family-run Swiss manufacturer had just put the finishing touches on the Milan booth design. With four vignettes, each was designated to designers from four practices: Charlap Hyman & Herrero, F Taylor Colantonio, Gonzalez Haase AAS, and Studio Daskal Laperre. The pavilion structures that would have otherwise been shipped to Milan—which, had been reused in two previous Milan fairs—were remotely designed knowing that they would not actually be seen in person (even the designers themselves were not able to see their creations with their own eyes).
With varying backgrounds, in both architecture and design, each practice envisioned a completely unique mise en scène. L.A. and New York-based design studio Charlap Hyman & Herrero conceptualized a fictitious dining scene inspired by bohemian descendants, Pauline de Rothschild and Maire-Laure de Noailles, with walls swathed in eighteen-century silk floral damask and Japanese tatami mats."
Associated Projects