"To put Bentonville on the map, Walton’s grandsons are organizing a new art and music festival on their 250-acre property. In September, the festival welcomes over 15,000 attendees. Major D.J.s are on the lineup—Seth Troxler, Dj Tennis, and Fatboy Slim—but there will also be art installations by Jacolby Satterwhite, Charlap Hyman & Herrero, and Jonah Freeman + Justin Lowe."