"Our creative process begins with reference imagery. We comb our library of reference material, which we have organized digitally, to create vast folders illustrating hundreds of ideas and suggesting hundreds of potentials. After narrowing this down to around 200, we share them with the client and further narrow them, creating a mood board, together. It is a creatively fulfilling process for both of us because they are able to get their point of view in at the beginning, and we get to know them better via this shared visual language of references."