"The goal for the store, a 1,900-square-foot space in a historic building, was to hit that same highlow sweet spot. 'Something can be elegant without sacrificing efficiency or versatility,' explains Adam Charlap Hyman, who has translated that ethos into an ever-so-surrealistic space. Inspired by Gio Ponti’s marble-pattern rubber floors for the Pirelli Tower in Milan, he devised his own wink at the ubiquitous luxury stone. By digitally manipulating photos of marble, he created the oversized trompe l’oeil print that now wraps the MZ Wallace store as wallpaper, fabric, and industrial carpet (printed by Wallpaper Projects, Dyenamix, and Patterson Flynn, respectively). 'It becomes a kind of camouflage,' Zwirner says of the motif, which will also line the brand’s forthcoming Chicago flagship, as well as future department-store displays. No surprise, they’re already talking about using it on products."